Whether UI/UX, Industrial Design, or Strategy, my work usually starts with a problem – a difficult design or usability challenge.
I strive to create a purposeful balance of efficiency and effectiveness that eliminates risks for all stakeholders.
I bring a deep understanding of the regulated Usability Engineering process (EIC 62366), long-term experience in product development, and enthusiasm to find insights and add value along the way.
I thrive in environments with complex experiential and usability challenges.
My Usability Engineering process complies with IEC 62366 and is focused on identifying critical user and application needs up front through activities such as user interviews, contextual inquiry, cognitive walkthroughs and use-error analyses. This understanding is translated into specific design requirements to inform the design and development process.
I unearth core values and motivations by developing deep empathy with the people in your customer base. Then I craft these insights into the opportunities that are most relevant to your business ambitions, building the roadmap to sustained success.
From Information architectures, Interaction Design, and prototyping, my expertise in graphic and interactive design also includes an understanding of the growing impact that VR, AR, and MR technology has on human-machine interfaces.
Stakeholder-centric design is essential to successful product development, making complex new products easy to use.
I am a seasoned Design lead & Project manager of multidisciplinary teams for med-tech, pharmaceutical, and commercial companies looking for innovation and startups seeking investment.
I've helped many fortune 500s with hundreds of products in their portfolio, to startups launching their first product create and implement award wining design languages.